The right online marketing plan doesn’t just increase online traffic. It also:
Increases brand awareness
Creates a 24/7 online resource for your potential patients
Qualifies your patients more – what this means is that your patients will have a better
understanding of you over your competitors that don’t leverage online marketing.
The biggest mistakes I see healthcare professionals is that they spend money advertising in
the wrong places. So, if you’ve been using the local newspaper or printing out flyers to get
exposure, then you need to think again.
Don’t worry if this is what you’ve been doing. I get it. It used to work well and it was the
gold standard of finding new patients. But it’s not anymore!
Like it or not, most of us look to our phones and computers as the first step to getting new
information. It happens to all of us. One night my wife and I were keen on having some Thai
food. We did our research on which one’s were good and guess what? The restaurants that
didn’t have an online presence, (no website or social media), were immediately dismissed and
I didn’t even know I was doing this! I bet you have a story similar to that as well.
So, if most of your potential patients are seeking information online, why haven’t you
started advertising where these patients are looking?
If you’re after some direction on how to take your business to the next level you can book a free discovery call to unlock a digital marketing plan to grow your practice.
These discovery calls are worth $240 but are offered FOR FREE
to those who are serious
about partnering with me for their online marketing.