Are you looking to grow your business? Search engine optimisation can help. We provide a broad range of search engine optimisation services in Sydney (we don’t off-shore the work) including: initial website audits and reporting, on-site and off-site optimisation, ethical link building and long-term SEO strategies.
We give your business' new or existing website greater exposure by showing up higher in search engines for more search terms.
We bring more potential qualified customers to your website, using keywords and phrases that have been thoroughly tested and analyzed .
We make the most of all that new traffic and help you to grow your revenue by optimising the on-site content and work flow for the highest possible conversions.
We improve the user experience of the website for your customers, increasing the likelihood that they will return - growing the lifetime value of your customers.
Every business is different, so we start by taking the time to understand the unique position of your business.
The first thing we do is analyse the competition, industry and the marketplace. We then evaluate suitable keywords and phrases that will help your website rank better.
We check your existing website for any errors and audit your website to make sure you're following best practices so that it can be found by search engines.
From the research and analysis, we put together a report outlining the current state of your website, along with any recommendations and strategies to optimise the site.
Audit your site by changing titles, keywords, meta descriptions, headings, content etc by following the SEO guidelines set out in the initial report.
We help you to craft your message with SEO in mind along with a future content strategy to scale your SEO growth to bring more traffic to your website.
Off-site Optimisation is a critical element of effective SEO. We help you to find new links and get the most out of the ones you already have.
Everyone likes a fast site, including Google. So we analyse the website and server speed and fix any speed issues that may be slowing down the site.
We create a sitemap for your site and submit it to Google. This makes it easier for the search engine bots to understand how your site data flows.
Each month we review the effects of the changes and report on the outcomes. We then implement further improvements as per the original SEO strategy.
While it's possible to handle your own online marketing, it can be time-consuming and require a steep learning curve. Hiring a professional online marketing company ensures that you have access to experienced specialists who understand the latest industry trends, best practices, and tools. This can help you achieve better results and free up your time to focus on other aspects of your business.
Social media platforms like Facebook, Instagram, Twitter and LinkedIn offer businesses a way to engage with their target audience, build brand awareness and drive sales. To effectively use social media for marketing you should: - Identify your target audience and choose the right platforms. - Create and share engaging content tailored to each platform. - Utilise hashtags, mentions, and other features to increase visibility. - Interact with your audience and respond to comments and messages. - Measure performance using analytics tools and adjust your strategy accordingly.
To measure the success of your online marketing efforts, you should set clear goals and Key Performance Indicators (KPIs). Common KPIs include website traffic, conversion rate, click-through rate (CTR), cost per acquisition (CPA) and return on investment (ROI). By tracking these metrics, you can identify areas for improvement and adjust your strategy accordingly
The time it takes to see results from online marketing can vary depending on the strategy employed. For example, SEO can take several months to show significant improvements in rankings, while PPC campaigns can deliver results in just a few weeks. It's essential to have realistic expectations and be patient, as online marketing requires ongoing optimisation and adjustments to achieve the best results.
Content marketing involves creating and sharing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action. This can include blog posts, videos, educational content and more. High-quality content can help you: Establish your brand as an industry authority, improve your SEO rankings, generate leads, drive conversions and engage with your target audience to build trust
Search Engine Optimization (SEO) is the process of improving a website's visibility on search engine results pages by optimising its content and structure. This involves keyword research, on-page optimisation, technical SEO and link building. When done correctly, SEO can help your website rank higher on search engines like Google, resulting in increased organic traffic and conversions.t
While you can pay to be listed on search results pages (known as SEM/PPC/Google Ads), this can become expensive. Search engine optimisation is the long game where we can tackle the easiest problems first, and then combine on-page and technical optimisation with longer term strategies to improve your natural organic listings.
It takes experience, skill and hard work to develop the right SEO strategy and no consultant will reveal their exact strategy without some research first. Each client and each industry are different so the SEO consultant would first need to review your website and your competitors to define a unique strategy suitable for your website.
The idea is not necessarily to rank for a certain keyword. The goal is for us to do the research and find the best possible keywords for your website that will bring in the most traffic that converts. All inbound traffic is analysed to see what works. There's no point focusing limited resources and energy on keywords that lead to nothing.
The consultant will work best if they have an intimate understanding of how your business works. They will proactively be giving suggestions as the weeks and months progress. You might be expected to make structural and content changes within the website, adjust your linking strategies, or supply new content for new pages.
Your consultant will provide technical SEO advice and then work with the website designer and developer to implement on-site fixes, content improvements, speed and server improvements (Google likes fast websites), local SEO optimisations and focus on other targeted areas that matter most to your unique business.
Part of the client engagement is for the consultant to provide updates and reports regularly to the client. The initial report outlines where the website sits at the start of the process. New reports will generally show incremental changes over time that help shape the SEO strategy going forward.
You shouldn't trust (or engage) an SEO Consultant/Agency that emails you out of the blue. Most of these so-called SEO Experts that send you an email offering to fix your SEO are just mass spammers that have picked up your email address from somewhere. For them it's a numbers game - spam as many people as possible in the hope they pick up a client. Then they do the bare minimum until the client realizes they've been duped.
A dodgy (or desperate) SEO expert might try to "Guarantee" you a number one spot on Google. Put simply - avoid them, they’re just lying to you. No honest SEO professional would suggest this. A good SEO strategy is far more complex and nuanced than this. Understanding the competition, what converts, and other opportunities can often be just as valuable as ranking number one. Number one is good - it just can't be guaranteed.
A good SEO strategy takes time. Search engine optimisation requires on-site improvements and off-site strategies that incrementally improve your website's exposure organically over time. You should typically allow at least 6-12 months to implement this strategy - once you see positive results you will likely want to do more! An SEO strategy should be natural, rushing this may get you penalized by Google.
If an SEO expert says that all your on-site SEO needs is to change the page titles and meta tags, and that all your buttons should be green (an old Conversion optimisation trope), then that SEO guru either doesn't know what they're doing or they're only going to do the bare minimum. Either way, they should be avoided. Page titles and meta tags are an important part of any SEO strategy, but that's just the start.
By doing your own research you can find the best SEO agency or consultant in Sydney – one that is the right fit for your business, in your industry. We can show you examples of our work, our experiences, and we can explain the benefits that we’ve given to our clients (and you can search those clients to see the results firsthand!). Get in touch to boost your website in organic search results.
