From local optometry to national e-commerce brand

Western Eyez was launched as a new online contact lens brand by a long-standing optometry practice in Western Sydney. The goal was to create a streamlined e-commerce experience for existing patients and expand reach to new online customers across Australia.

The team had strong clinical expertise but needed an external partner to help plan, build and grow the digital side of the business.

On Point Marketing worked closely with the founding optometrist to bring the vision to life. We were responsible for the complete digital rollout, from naming and brand identity through to the website build, automation flows and go-to-market campaigns.

Key support areas included:

• Branding and e-commerce website from scratch

• Copywriting and product structuring

• SEO strategy to grow organic traffic

• Launch and ongoing management of Google and Meta Ads

• Set-up of email flows and reorder reminders

• Integration of automation to support fulfilment and reduce admin

• Continuous data analysis and improvement

• Achieved $30,000 in revenue in Year 1
• Projected to exceed $150,000 in Year 2
• Grew repeat purchase rate through effective automation and reminder flows
• Improved cart-to-purchase rate with streamlined UX and trust-building elements
• Built a sustainable base of organic traffic through SEO and content
• Delivered a fully operational e-commerce model with minimal day-to-day input needed from the client